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Time to Change Channels — and Your Cross-Channel Strategy
Today's business journey is complex, to put it lightly. The more channels you use to deliver your customer experiences, the more difficult it can be to map out what’s working and delivering results, and what needs tweaking and improvement.
The best way to figure out this map and improve performance across all your channels is to conduct a channel audit and implement a cross-channel strategy.
In this eBook, you’ll learn how to identify channels that are performing poorly and need adjustment, as well as how to develop a cross-channel strategy that will deliver quick improvements that will increase your overall performance.