The State of Influencer Marketing in Beauty

In the past few years, the influencer marketing landscape has grown vastly, developing beyond the initial concept limited only to celebrities and a few dedicated bloggers and into the multi-million pound market we see today. The beauty industry was one of the earliest adopters of influencer marketing practice, collaborating with popular influencers, such as Zoella, to bring products off the shelves and into the home.

The industry was quick to recognise the potential of this discipline and in recent years global brands have continued to prioritise investment in influencer marketing to increase social engagement and ultimately drive sales.

Read this whitepaper from Influencer Intelligence to:

• Get an overview of the current state of influencer marketing within beauty
• Learn how the beauty industry can lead the way for future influencer marketing strategies
• Examine the recent trends impacting the market, including the rise of Tikok, diversity and social activism