The New Potential in B2B Ecommerce

This white paper will focus on some of the most complex challenges within B2B ecommerce, to find out how successful businesses have managed to turn them into competitive advantages.

A major shift is happening in B2B commerce.

Recent research by Forrester shows that in the United States B2B ecommerce will reach $1.8 trillion and account for 17% of all B2B sales in the U.S. by 2023. Ecommerce sites operated by and for manufacturers, distributors and wholesalers respond to a growing demand among buyers for the option to purchase online.

As competition is getting harder, the margins are getting smaller and it forces B2B companies to venture online in order to remain competitive while minimizing expenses. However, too many B2B companies still lack the technology and capabilities necessary to succeed in delivering outstanding experiences.