Designing the Perfect Email Marketing Campaign

Designing emails that hook the reader and drive clicks and conversions is vital to marketing success.

But, that’s only one part of the perfect email marketing campaign. To create emails that grab attention, engage readers, and inspire action, you need to think about the campaign as a whole, rather than just the design.

In this guide, dotdigital reveals the simple steps needed to create campaigns that drive results every time. This includes:

• Understanding basic email tactics and how to get them right
• What is good email design and how to create good email templates
• How data should be used throughout the email campaign creation
• Discovering the formula behind engaging content