Reports

Unlocking Direct-To-Consumer Relationships in CPG

Please login or register to download the report

16 July, 2020

Unlocking Direct-To-Consumer Relationships in CPG

Cheetah Digital

Consumer packaged goods (CPG) brands don’t know their customers. Or rather, they might know who their customers are, but the brand doesn’t have any supporting details. 

The modern CPG brand is awash with data, but it’s fragmented from all manner of sources and housed in disparate silos. Their products touch consumer’s lives every day, but the customer’s relationship is often with the third-party retailer, not the brand. They have millions of loyal customers, they just don’t have a scalable way of communicating and connecting with them.

In this white paper from Cheetah Digital you will learn how to:

  • Get to grips with data and create a single customer view
  • Deliver interactive experiences that collect the opt-ins and preferences to power truly personalised marketing
  • Engage with customers on every digital channel and deploy contextually relevant and offers at scale 
  • Own the customer journey and increase lifetime value

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
Upland Adestra
Read more