Adapting to Change and Driving Growth

Most marketers are using marketing automation to streamline lead generation and manage their funnel.

However, with the rise of COVID, both customer behaviors and expectations have changed. Marketers are adapting to this change and success hinges on going beyond the lead to drive business growth through great automated experiences.

During Act-On's on-demand fireside chat you'll learn how HRS:

• Uses marketing automation to support hotel chains, plan and execute processes, and comply with rules and regulations related to COVID
• Established an internal communications system that ensures all staff are safe and healthy — using SMS, QR codes, and other automation use cases
• Moved their events strategy online and integrated with On24
• Sets company goals, uses Act-On for internal communications, and automates and personalizes the customer lifecycle