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Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

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23 July, 2019

Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Tealium

Executive Summary

Prospering in the era of mass digitalization means playing by a new set of rules. Where once, fast evidence-based decisions were an efficiency bonus, now they are a survival necessity. The way organizations handle information is what determines their success: those at the top of the pack have made it an asset.

In this newsletter, Tealium features the Gartner report, “Predicts 2019: Data and Analytics Strategy” and explores the issues currently blocking enhanced use of data and analytics and the strategic moves leaders and CIOs can take to optimize its true value. The report also covers:

  • Addressing the data literacy problem
  • Keeping business intelligence ethical
  • Key ways brands can take advantage of their greatest competitive asset – data

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