Reports

Publisher’s Guide to Content Customization with a DMP

Please login or register to download the report

4 February, 2019

Publisher’s Guide to Content Customization with a DMP

Lotame

Data Management Platforms (DMPs) have been used by publishers and media companies for years to improve advertising effectiveness by fueling behaviorally targeted ads, but the applications for DMPs extend far beyond the world of advertising. Advanced publishers today are using DMPs to deliver the most relevant content and personalized experiences to consumers, to increase time on site and pageviews, while decreasing bounce rates. But how do you actually accomplish this? Introducing the Publisher’s Guide to Content Customization.

This guide walks you through the many personalization applications, which when used correctly, can help to:

  • Improve Editorial Strategy
  • Increase Visitor Time on Site and Pageviews
  • Decrease Bounce Rates
  • Build Brand Loyalty

Lotame has created this Guide to Content Customization to help publishers and media companies get started with personalization using the audience data you already have at your fingertips. Download the guide to get started today:

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Show Your Customers Some Love!

Show Your Customers Some Love!

Act-On
Act-On
Read more
Gartner Magic Quadrant for Digital Experience Platforms 2019

Gartner Magic Quadrant for Digital Experience Platforms 2019

Gartner
Sitecore
Read more
How reviews are changing the fashion industry

How reviews are changing the fashion industry

Trustpilot
Trustpilot
Read more
How to Improve your Reputation with Effective Social Media Management

How to Improve your Reputation with Effective Social Media Management

Reputation.com
Reputation.com
Read more
Top Trends for Online Reputation and Customer Experience Management in 2019

Top Trends for Online Reputation and Customer Experience Management in 2019

Reputation.com
Reputation.com
Read more