Reports

Publisher’s Guide to Content Customization with a DMP

Please login or register to download the report

4 February, 2019

Publisher’s Guide to Content Customization with a DMP

Lotame

Data Management Platforms (DMPs) have been used by publishers and media companies for years to improve advertising effectiveness by fueling behaviorally targeted ads, but the applications for DMPs extend far beyond the world of advertising. Advanced publishers today are using DMPs to deliver the most relevant content and personalized experiences to consumers, to increase time on site and pageviews, while decreasing bounce rates. But how do you actually accomplish this? Introducing the Publisher’s Guide to Content Customization.

This guide walks you through the many personalization applications, which when used correctly, can help to:

  • Improve Editorial Strategy
  • Increase Visitor Time on Site and Pageviews
  • Decrease Bounce Rates
  • Build Brand Loyalty

Lotame has created this Guide to Content Customization to help publishers and media companies get started with personalization using the audience data you already have at your fingertips. Download the guide to get started today:

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Headless Commerce: The Basics

Headless Commerce: The Basics

Amplience
Amplience
Read more
Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Sprinklr
Sprinklr
Read more
Customer Care: Build a Strategy for Today’s Customers

Customer Care: Build a Strategy for Today’s Customers

Sprinklr
Sprinklr
Read more
UK B2B CTV Research Report

UK B2B CTV Research Report

Unruly
Unruly
Read more
Superior Content Creation in Ecommerce Marketing

Superior Content Creation in Ecommerce Marketing

Styla
Styla
Read more