Reports

Killer Content and Context: What Works to Drive Conversions on Product Pages

Please login or register to access the report

21 January, 2019

Killer Content and Context: What Works to Drive Conversions on Product Pages

Forester & inRiver

The content on product pages are essential to driving shopper conversions. What adds fuel to the conversion fire is great content in context. Online shoppers find your products, browse images, read descriptions all within the click of a button. They can also compare other vendor’s products just as easily. So how can you make your content stand out and drive that all-important conversion? Context.

In this webinar, Forrester and inRiver identify what impacts conversions and how e-commerce teams can build those elements into everything you do.

This webinar will cover:

  • What elements matter most to shoppers when they are browsing online
  • What retailers can do to make their product pages drive conversions
  • Identify the types of content shoppers engage with above and below the fold
  • How to prioritize which content matters for different customer segments

 

Who should watch: e-commerce, digital marketing, merchandising, customer experience, and product marketing professionals.

About the guest speaker:

 Sucharita_Kodali.png

Sucharita Kodali, VP Principal Analyst, Forrester

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Reviewing Agency Business Processes

Reviewing Agency Business Processes

Tangram
Tangram
Read more
When is it Time to Switch up to an Integrated Platform?

When is it Time to Switch up to an Integrated Platform?

Tangram
Tangram
Read more
Managing Your Changing Workforce

Managing Your Changing Workforce

Tangram
Tangram
Read more
How Agency Processes are Evolving & What it Means for Agency Technology

How Agency Processes are Evolving & What it Means for Agency Technology

Tangram
Tangram
Read more