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Killer Content and Context: What Works to Drive Conversions on Product Pages
Forester & inRiver
The content on product pages are essential to driving shopper conversions. What adds fuel to the conversion fire is great content in context. Online shoppers find your products, browse images, read descriptions all within the click of a button. They can also compare other vendor’s products just as easily. So how can you make your content stand out and drive that all-important conversion? Context.
In this webinar, Forrester and inRiver identify what impacts conversions and how e-commerce teams can build those elements into everything you do.
This webinar will cover:
- What elements matter most to shoppers when they are browsing online
- What retailers can do to make their product pages drive conversions
- Identify the types of content shoppers engage with above and below the fold
- How to prioritize which content matters for different customer segments
Who should watch: e-commerce, digital marketing, merchandising, customer experience, and product marketing professionals.
About the guest speaker:
Sucharita Kodali, VP Principal Analyst, Forrester
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.
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