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The Retail Social Proof Barometer
In this modern age of eCommerce, many marketers are beginning to forget a core sales principle that has been driving retail for decades - People Buy from People.
Consumers trust the opinions of others, and social proof tactics offer a cost-effect and scalable way to recreate a person-to-person experience to improve online conversion rates.
To understand which tactics help lead to a purchase, Fresh Relevance matched the email and web initiatives of 50 IRUK Top 500 retailers with the opinions of 2000 consumers.
Read the report to discover:
- The three pillars of social proof
- The tactics that shoppers expect when making a purchase decision
- The brands that excel in social proof
- The ones who are just scratching the surface
- How to determine the right mix for your brand