The Retail Social Proof Barometer

In this modern age of eCommerce, many marketers are beginning to forget a core sales principle that has been driving retail for decades - People Buy from People.

Consumers trust the opinions of others, and social proof tactics offer a cost-effect and scalable way to recreate a person-to-person experience to improve online conversion rates.

To understand which tactics help lead to a purchase, Fresh Relevance matched the email and web initiatives of 50 IRUK Top 500 retailers with the opinions of 2000 consumers.

Read the report to discover:

• The three pillars of social proof
• The tactics that shoppers expect when making a purchase decision
• The brands that excel in social proof 
• The ones who are just scratching the surface
• How to determine the right mix for your brand