Reports

The Retail Social Proof Barometer

Please login or register to download the report

16 October, 2019

The Retail Social Proof Barometer

Fresh Relevance

In this modern age of eCommerce, many marketers are beginning to forget a core sales principle that has been driving retail for decades - People Buy from People.

Consumers trust the opinions of others, and social proof tactics offer a cost-effect and scalable way to recreate a person-to-person experience to improve online conversion rates.

To understand which tactics help lead to a purchase, Fresh Relevance matched the email and web initiatives of 50 IRUK Top 500 retailers with the opinions of 2000 consumers.

Read the report to discover:

  • The three pillars of social proof
  • The tactics that shoppers expect when making a purchase decision
  • The brands that excel in social proof 
  • The ones who are just scratching the surface
  • How to determine the right mix for your brand

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Introduction to the censhare PIM

Introduction to the censhare PIM

censhare
censhare
Read more
Navigating the New Normal: The Rising Importance of Customer Experience

Navigating the New Normal: The Rising Importance of Customer Experience

Nuxeo
Nuxeo
Read more
Seven Features You Need From Your Content Management System

Seven Features You Need From Your Content Management System

Ibexa
Ibexa
Read more
Content is the Currency of Human Connection

Content is the Currency of Human Connection

Episerver
Episerver
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more

Latest reports

See all
Checklist: How can you prepare for Google's page experience update?

Checklist: How can you prepare for Google's page experience update?

Siteimprove
Siteimprove
Read more
The Marketer's Playbook to Drive your Digital Strategy in 2021

The Marketer's Playbook to Drive your Digital Strategy in 2021

Siteimprove
Siteimprove
Read more
6 Priorities for Digital Decision-Makers in 2021

6 Priorities for Digital Decision-Makers in 2021

Siteimprove
Siteimprove
Read more
The 7 Phases of a Website Redesign

The 7 Phases of a Website Redesign

Siteimprove
Siteimprove
Read more
Digital Marketing and Accessibility: The Modern Marketer’s Handbook

Digital Marketing and Accessibility: The Modern Marketer’s Handbook

Siteimprove
Siteimprove
Read more