The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience

Whether you want to launch your very first personalisation campaign or expand on what you’re already doing: To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs. Using these insights, you can craft a seamless experience for each individual across channels.

This ebook, created by Fresh Relevance in association with Econsultancy, provides a step-by step guide to help you start and enhance your personalisation journey, including:

• The types of data you need and how to collect it.
• Ideas for building targeted campaigns that will resonate with customers.
• The importance of real-time relevance in driving personalisation.