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The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience
Whether you want to launch your very first personalisation campaign or expand on what you’re already doing: To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs. Using these insights, you can craft a seamless experience for each individual across channels.
This ebook, created by Fresh Relevance in association with Econsultancy, provides a step-by step guide to help you start and enhance your personalisation journey, including:
- The types of data you need and how to collect it.
- Ideas for building targeted campaigns that will resonate with customers.
- The importance of real-time relevance in driving personalisation.
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