Reports

Digital Holidaymaker Trend Report - Young Edition

Please login or register to download the report

16 October, 2019

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance

Generation Z and Millennials travel very differently compared to their parents’ generation. The death of Club 18-30 is just one prominent example of how much their idea of a perfect holiday has changed in recent years.

So how can travel marketers make sure that these digitally-savvy consumers aren’t left behind by a frustrating booking experience that doesn’t cater to their expectations? 

To get answers, Fresh Relevance polled over 600 UK consumers aged 16 to 34 to uncover:

  • Preferred channels and emerging technologies in the research and booking process
  • The potential of social commerce
  • Most common frustrations in the booking process
  • Marketing tactics that build loyalty

Read this report to identify opportunities to engage with Gen Z and Millennial vacationers and increase repeat bookings.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Choosing a Content Management System: The Ultimate Guide

Choosing a Content Management System: The Ultimate Guide

Magnolia
Magnolia
Read more
How to Choose the Best Headless CMS for Your Project

How to Choose the Best Headless CMS for Your Project

Magnolia
Magnolia
Read more
Straight-Talking for Content Management

Straight-Talking for Content Management

Magnolia
Magnolia
Read more
Why Start Digital Transformation with PIM?

Why Start Digital Transformation with PIM?

inRiver
inRiver
Read more
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more