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Digital Holidaymaker Trend Report - Young Edition
Generation Z and Millennials travel very differently compared to their parents’ generation. The death of Club 18-30 is just one prominent example of how much their idea of a perfect holiday has changed in recent years.
So how can travel marketers make sure that these digitally-savvy consumers aren’t left behind by a frustrating booking experience that doesn’t cater to their expectations?
To get answers, Fresh Relevance polled over 600 UK consumers aged 16 to 34 to uncover:
- Preferred channels and emerging technologies in the research and booking process
- The potential of social commerce
- Most common frustrations in the booking process
- Marketing tactics that build loyalty
Read this report to identify opportunities to engage with Gen Z and Millennial vacationers and increase repeat bookings.
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