Reports

Digital Holidaymaker Trend Report - Luxury Edition

Please login or register to download the report

16 October, 2019

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance

Luxury travel is evolving. When it comes to engaging an affluent vacationer, luxurious spas and Michelin starred food aren’t enough to win their loyalty anymore.

So how can travel marketers make sure they understand the needs of high-income holidaymakers?

To get answers, Fresh Relevance polled over 2000 consumers to understand:

  • How do affluent travellers research and book their holidays – what are the most popular channels and emerging technologies?
  • What are the biggest frustrations they’re facing in the booking process?
  • What marketing tactics will keep them coming back?

Read this report to identify opportunities to engage with affluent vacationers and push ahead of the competition as luxury travel spend increases.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more
A Single Customer View Starts with a CDP: Meet AgilOne

A Single Customer View Starts with a CDP: Meet AgilOne

Acquia
Acquia
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
Working with Customer Data: From Collection to Activation 

Working with Customer Data: From Collection to Activation 

Acquia
Acquia
Read more

Latest reports

See all
CMS Cloud Consumption in a Crisis

CMS Cloud Consumption in a Crisis

Episerver
Episerver
Read more
BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn
BlueVenn
Read more
An Introduction to Successful Marketing Automation

An Introduction to Successful Marketing Automation

Purple Square
 Purple Square
Read more
Retail: The Quantum Shift

Retail: The Quantum Shift

Situ Live
Situ Live
Read more
Brand Love Story 2020 - The world's most loved brands

Brand Love Story 2020 - The world's most loved brands

Talkwalker
Talkwalker
Read more