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How can Salesforce Marketing Cloud help achieve multichannel marketing?
Salesforce Marketing Cloud (SFMC) is designed to help you move from a single channel marketing strategy, to a multichannel marketing strategy. In our recent eBook 'Maximising Salesforce Marketing Cloud' we introduced some of the SFMC tools and their purposes: Email Studio, Mobile Studio and Journey Builder.
In this on demand webinar we go on to showcase the power of integrating these tools, including Social Studio, to achieve real-time online/ offline orchestration.
While the software works best when these tools are used in combination and not in isolation, marketers still need to know which to use at the right time, and for what purpose.
A 30-minute guide focused on:
- Helping you understand the studio and builder modules, with a focus on integration for multichannel.
- Showing you a live use case of how to ensure the platform meets and aligns to your business goals.
- A demo and deep-dive into what multichannel workflows in SFMC look like, and how they work