4 Major Marketing Trends to Follow in 2018

The challenge of delivering a genuine customer experience is just one trend marketing-driven organizations are focused on in 2018. What are the others you ask? If you’re thinking artificial intelligence, actionable data, and building the right technology mix, you’re spot on. These trends should be a priority for all organizations that want to maximize content value, create deeper emotional connections with their audience, and improve the overall customer experience.

This paper will help you understand:

• How today’s trends are relevant to marketing success
• The critical connection between people, processes, and technologies in today’s digital ecosystem
• How enterprise organizations can gain a competitive advantage by managing the explosion of digital assets like photos, graphics, videos, and more

Marketers will continually be challenged by meeting their customers in the right moment with content that speaks to their behaviors, motivations, and interests. Formulating a strategy to manage your content can help deliver the right content to the right people at the right time and, ultimately, elevate your business growth.