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How Telecoms Brands Can Connect With Tomorrow's Consumers
Fuelled by growth in the digital economy and ever-evolving consumer demands, the telecoms sector is undergoing profound changes, and telecoms providers must move complaints from the mob mentality of social media, to dedicated, moderated areas of their websites.
Rather than going down the cost rich and reward poor rabbit hole of digital ads, it’s critical to make sure customers have an excellent brand experience at each and every digital touchpoint. It’s this ongoing relationship and audience engagement that will differentiate operators and determine how effectively they grow their market share, minimize churn and increase usage.
With this in mind, here are 10 successful marketing strategies for telecoms brands in 2018 to be employed across all digital touchpoints.