ORM Guide: What is Online Reputation Management?

No matter how good your services are, customers are talking about you online. And the viral nature of today’s information can create or destroy your reputation in minutes.

A solid online reputation also has tremendous impact on your bottom line. Recent research by Reputation.com found that online-sourced sales for businesses who have ORM programs in place grew 24% faster than for those not actively engaged in ORM activities.

By engaging in essential ORM activities — managing online reviews, maintaining accurate business listings, engaging with local communities and target audiences on social media, conducting customer surveys and acting on feedback — you can ensure your organisation’s success in today’s digital business environment.

This guide explains how ORM works and how to get started with your company’s ORM program:

• What is Online Reputation Management?
• What are the three key components of ORM?
• How to launch an ORM program in your organization