Reports

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Please login or register to download the report

16 November, 2018

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Reputation.com

The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in inudsrties such as retail, hospitality, automotive and healthcare. 

This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximise your online reputation.

You'll learn about a proven approach to succesful Online Reputation Management (ORM) that includes the following steps:

  1. Systematically monitor and respond to reviews
  2. Increase review volume to limit the impact of negative reviews
  3. Elevate star ratings and rankings to drive business opportunities and revenue
  4. Showcase good reviews and ratings on your company website 
  5. Use insights gleaned from reviews to optimise your customer’s experience online and onsite

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Total Commerce Playbook

The Total Commerce Playbook

Dentsu
Dentsu International
Read more
Built to Last: Designing Your Ideal Digital Experience Platform

Built to Last: Designing Your Ideal Digital Experience Platform

Jahia
Jahia
Read more
Ars Logica's evaluation of Digital Experience Platforms

Ars Logica's evaluation of Digital Experience Platforms

Jahia
Jahia
Read more
How Mature is your Content Strategy?

How Mature is your Content Strategy?

Sitecore
Sitecore
Read more