Getting started with ORM

There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business.

According to Deloitte research, 81 percent of UK consumers read customer reviews and check ratings online. What’s more, 60 percent say they trust online customer reviews as a source of information on products and services - as much as family and friends.

As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?

What You’ll Learn in This Guide

Online Reputation Management is a discipline that you can take on easily — step by step. This guide will take you through the basics of launching an ORM program in your organization.

You’ll learn about:

• Defining your goals
• Where to focus your efforts
• How to secure executive buy-in

and many more to improve your business