Reports

Advertisers Guide to Display Marketing

Please login or register to download the report

7 June, 2018

Advertisers Guide to Display Marketing

PerformanceIN

The 2016 full-year ad spend report from the IAB (Internet Advertising Bureau) and PwC shows that digital advertising in the UK grew by 17.3 %, past the £10 billion mark. Despite brand safety concerns fuelled by controversial ad-placement stories, display continues to be the channel growing at the fastest rate, constituting 37% of all digital spend (£3.76 billion). This sustained investment in display advertising is indicative of the incredible opportunities it offers advertisers to reach their target audience, at the right time, on the appropriate device, with a fitting message.

The journey to purchase is no longer linear as consumers are exposed to brands in a variety of ways through multiple touchpoints before converting. Yet, they expect a consistent, personalised and relevant buying experience. To ensure consumers stay engaged, performance marketers must deliver a consistent message and image through innovative multi-device display advertising campaigns across every stage of the funnel.

Sponsored by Rakuten Marketing, this report offers a review and tips for advertisers working across a range of disciplines. The resulting Guide should be of great benefit to companies looking to build through a series of cost-effective methods.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
Upland Adestra
Read more