Reports

Keys to Building a Webinar On-Demand Strategy

Please login or register to download the report

9 October, 2018

Keys to Building a Webinar On-Demand Strategy

ON24

For most companies, webinars are one of the most important tools they have for communicating to prospects, customers, and partners. Unfortunately, once the initial live date of an event has passed, most webinars tend to simply fade away, never to be seen again.

Offering webinars on-demand increases their value significantly. On average, 35–45% of people who registered for a webinar will attend on the day it goes live. If there is an archived version of the webinar, an additional 20% or so will sign up to watch it on-demand. The vast majority of on-demand webinar viewers typically watch the archived webinar within 2–3 weeks of the original live date. After that, on-demand webinar viewership steadily declines until the webinar fades into obsolescence — unless you take action.

Highlights
•    How to build an on-demand webinar strategy
•    Tips on promoting archived events
•    Syndicating your content
•    A case study on driving on-demand webinar attendance

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Voice Search: The next tech revolution will be spoken

Voice Search: The next tech revolution will be spoken

Algolia
Algolia
Read more
Infographic: 2019 Marketing Predictions

Infographic: 2019 Marketing Predictions

Marketo
Marketo
Read more
On Demand Webinar: Making Marketing Automation a Reality

On Demand Webinar: Making Marketing Automation a Reality

Act-On
Act-On
Read more
On Demand Webinar: Data Success or Failure in Email Deliverability Starts Here

On Demand Webinar: Data Success or Failure in Email Deliverability Starts Here

Act-On
Act-On
Read more