Reports

Keys to Building a Webinar On-Demand Strategy

Please login or register to download the report

9 October, 2018

Keys to Building a Webinar On-Demand Strategy

ON24

For most companies, webinars are one of the most important tools they have for communicating to prospects, customers, and partners. Unfortunately, once the initial live date of an event has passed, most webinars tend to simply fade away, never to be seen again.

Offering webinars on-demand increases their value significantly. On average, 35–45% of people who registered for a webinar will attend on the day it goes live. If there is an archived version of the webinar, an additional 20% or so will sign up to watch it on-demand. The vast majority of on-demand webinar viewers typically watch the archived webinar within 2–3 weeks of the original live date. After that, on-demand webinar viewership steadily declines until the webinar fades into obsolescence — unless you take action.

Highlights
•    How to build an on-demand webinar strategy
•    Tips on promoting archived events
•    Syndicating your content
•    A case study on driving on-demand webinar attendance

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Marketing Automation Quickstart Guide

The Marketing Automation Quickstart Guide

Act-On Software
Act-On Software
Read more
The Four Main Challenges Facing Financial Advisors

The Four Main Challenges Facing Financial Advisors

Act-On Software
Act-On Software
Read more
Growth Marketing Automation: The next wave

Growth Marketing Automation: The next wave

Act-On Software
Act-On Software
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more