Guide to referrals in the children's sector

What are the trends in the children's sector, and how can referrals boost acquisition?

In this guide, we take a look at some of the key areas of growth and opportunity in this market, and the increasing role that referral campaigns can play in your customer base.

Referrals can play a major role in customer acquisition for retailers in the children's sector. We've created this guide to outline the key trends and how refer a friend can harness advocacy amongst parents.

In this guide you will learn about:

• Key events for the children's sector
• Recent trends affecting retailers of kids clothing, gifts and toys
• How referrals can boost new customer acquisition
• Examples of great referral programs from children's retailers

From clothing and fashion, to toys, food and healthcare, and days out, today’s baby and child online retail market is jam-packed with opportunities for businesses large and small.