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Top 6 Considerations for your 2018 ABM Strategy
Planning for a new year can be a difficult and sometimes stressful process, especially if that planning includes a new strategy like Account-Based Marketing (ABM). At Demandbase, we’ve helped hundreds of companies successfully fold ABM into their yearly plans and are bringing our insights and best practices straight to you.
In this webinar, Jessica Fewless, VP, ABM Strategy & Field Marketing and Emily Wingrove, Senior Manager, ABM Education, cover the most common questions B2B marketers ask us about ABM planning, including:
- Who should be in my ABM team?
- How big or small should my target account list be?
- How do you demonstrate success along the way?
- How do I start budgeting for the strategy?
- When should we invest in ABM technology?