Reports

Understanding your Metrics

Please login or register to download the report

12 July, 2018

Understanding your Metrics

Communicator

Analysing your email marketing campaigns can often appear to be a bit of a chore, but missing out on this step means you're missing out on valuable audience insight, your campaign's success and your return on investment.

Giving you a starting point, the ‘Understanding your Metrics’ Guide provides an overview of the range of different metrics you can use to measure the success of your email campaigns; whether it be a promotional campaign, a transactional message, a shopping cart recovery campaign and so on.

We've included all sorts of hints and tips along the way, breaking each metric down into our top ones to use to measure engagement, data and delivery, revenue and your longer term email marketing strategy. 

The guide covers the following:

  • The email journey
  • Time to talk metrics
  • Top metrics for engagement
  • Top metrics for data and delivery
  • Top metrics for revenue
  • Longer term analysis
  • Next steps

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more
Email Marketing Trends 2018

Email Marketing Trends 2018

Communicator
Communicator
Read more