Understanding your Email Metrics

Analysing your email marketing campaigns can often appear to be a bit of a chore, but missing out on this step means you're missing out on valuable audience insight, your campaign's success and your return on investment.

Giving you a starting point, the ‘Understanding your Email Metrics’ Guide provides an overview of the range of different metrics you can use to measure the success of your email campaigns; whether it be a promotional campaign, a transactional message, a shopping cart recovery campaign and so on.

Communicator have included all sorts of hints and tips along the way, breaking each metric down into our top ones to use to measure engagement, data and delivery, revenue and your longer term email marketing strategy. 

The guide covers the following:

• The email journey
• Top metrics for engagement
• Top metrics for data and delivery
• Top metrics for revenue
• Longer term analysis
• Next steps

So if you want the powers that be to take your demands seriously, you’ve got to prove what your campaigns are worth. Do you need more of a reason than that?