Reports

Understanding your Email Metrics

Please login or register to download the report

12 July, 2018

Understanding your Email Metrics

Communicator

Analysing your email marketing campaigns can often appear to be a bit of a chore, but missing out on this step means you're missing out on valuable audience insight, your campaign's success and your return on investment.

Giving you a starting point, the ‘Understanding your Email Metrics’ Guide provides an overview of the range of different metrics you can use to measure the success of your email campaigns; whether it be a promotional campaign, a transactional message, a shopping cart recovery campaign and so on.

Communicator have included all sorts of hints and tips along the way, breaking each metric down into our top ones to use to measure engagement, data and delivery, revenue and your longer term email marketing strategy. 

The guide covers the following:

  • The email journey
  • Top metrics for engagement
  • Top metrics for data and delivery
  • Top metrics for revenue
  • Longer term analysis
  • Next steps

So if you want the powers that be to take your demands seriously, you’ve got to prove what your campaigns are worth. Do you need more of a reason than that?

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more