Reports

Email Marketing Sophistication Scale: A framework for ambitious email marketers

Please login or register to download the report

12 July, 2018

Email Marketing Sophistication Scale: A framework for ambitious email marketers

Communicator

Email is an amazing channel.

It's one of the best marketing channels for ROI, yet many marketers have yet to master the channel to its full potential.

That's where the Email Marketing Sophistication Scale comes in. 

Use it to plot where you think you are now and where you'd like to be.

Whether you're a 'Hit & Hoper' at Stage 0, currently using email as a cheaper alternative to direct mail, or you're half way there at 'Campaigner' level with a strategy in place and clear priorities, the scale can help you progress. 

Use the Sophistication Scale to:

  • Define your current email marketing situation 
  • Prioritise your progression through the scale
  • Achieve email marketing sophistication

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more