Reports

Email Marketing Sophistication Scale: A framework for ambitious email marketers

Please login or register to download the report

12 July, 2018

Email Marketing Sophistication Scale: A framework for ambitious email marketers

Communicator

Email is an amazing channel.

It's one of the best marketing channels for ROI, yet many marketers have yet to master the channel to its full potential.

That's where the Email Marketing Sophistication Scale comes in. 

Use it to plot where you think you are now and where you'd like to be.

Whether you're a 'Hit & Hoper' at Stage 0, currently using email as a cheaper alternative to direct mail, or you're half way there at 'Campaigner' level with a strategy in place and clear priorities, the scale can help you progress. 

Use the Sophistication Scale to:

  • Define your current email marketing situation 
  • Prioritise your progression through the scale
  • Achieve email marketing sophistication

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations?

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more
Understanding Airline & Travel Booking Trends

Understanding Airline & Travel Booking Trends

SaleCycle
SaleCycle
Read more