Reports

Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

Please login or register to download the report

6 March, 2018

Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

Sidetrade

According to Forrester, early Predictive Marketing Analytics (PMA) adopters are seeing their efforts turn into real, measurable results. Improved ability to identify new ready-to buy prospects, enhance segmentation precision, and better prioritise sales-ready leads are among the efficiency enhancements that marketing and sales teams experience after deploying predictive analytics.

The free report contains:

  • Complete vendor evaluations, including current offering, strategy and market presence
  • An overview of PMA trends and client feedback
  • Detailed analysis of how PMA solutions help B2B Marketers

B2B marketers wanting to drive sustainable business growth through marketing and sales efficiency — especially those in Europe — should take a look at Sidetrade to help drive revenue across the entire customer life cycle.” – Forrester Research, Inc.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
Winterberry Group's Customer Data Platform Benchmark Report

Winterberry Group's Customer Data Platform Benchmark Report

BlueVenn
BlueVenn
Read more
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more