Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

According to Forrester, early Predictive Marketing Analytics (PMA) adopters are seeing their efforts turn into real, measurable results. Improved ability to identify new ready-to buy prospects, enhance segmentation precision, and better prioritise sales-ready leads are among the efficiency enhancements that marketing and sales teams experience after deploying predictive analytics.

The free report contains:

• Complete vendor evaluations, including current offering, strategy and market presence
• An overview of PMA trends and client feedback
• Detailed analysis of how PMA solutions help B2B Marketers

B2B marketers wanting to drive sustainable business growth through marketing and sales efficiency — especially those in Europe — should take a look at Sidetrade to help drive revenue across the entire customer life cycle.” – Forrester Research, Inc.