Reports

Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

Please login or register to download the report

6 March, 2018

Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

Sidetrade

According to Forrester, early Predictive Marketing Analytics (PMA) adopters are seeing their efforts turn into real, measurable results. Improved ability to identify new ready-to buy prospects, enhance segmentation precision, and better prioritise sales-ready leads are among the efficiency enhancements that marketing and sales teams experience after deploying predictive analytics.

The free report contains:

  • Complete vendor evaluations, including current offering, strategy and market presence
  • An overview of PMA trends and client feedback
  • Detailed analysis of how PMA solutions help B2B Marketers

B2B marketers wanting to drive sustainable business growth through marketing and sales efficiency — especially those in Europe — should take a look at Sidetrade to help drive revenue across the entire customer life cycle.” – Forrester Research, Inc.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Complete Guide to Reputation Management

The Complete Guide to Reputation Management

Yext
Yext
Read more
The State of B2B Lead Generation 2019

The State of B2B Lead Generation 2019

ON24
ON24
Read more
Facing the Facts: The State of Personalization Today

Facing the Facts: The State of Personalization Today

Acquia
Acquia
Read more
State of Marketing Automation 2019

State of Marketing Automation 2019

Act-On
Act-On
Read more
The Definitive Guide to Lead Nurturing

The Definitive Guide to Lead Nurturing

Marketo
Marketo
Read more