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Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

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6 March, 2018

Forrester Wave™ Report: Predictive Marketing Analytics for B2B Marketers

Sidetrade

According to Forrester, early Predictive Marketing Analytics (PMA) adopters are seeing their efforts turn into real, measurable results. Improved ability to identify new ready-to buy prospects, enhance segmentation precision, and better prioritise sales-ready leads are among the efficiency enhancements that marketing and sales teams experience after deploying predictive analytics.

The free report contains:

  • Complete vendor evaluations, including current offering, strategy and market presence
  • An overview of PMA trends and client feedback
  • Detailed analysis of how PMA solutions help B2B Marketers

B2B marketers wanting to drive sustainable business growth through marketing and sales efficiency — especially those in Europe — should take a look at Sidetrade to help drive revenue across the entire customer life cycle.” – Forrester Research, Inc.

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