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How To Create Personalized Web Experiences
The time is right for personalization. The tools are widely available and customer data has never been more accessible. Yet marketers are struggling with personalizing content. This paper gives CMOs, marketing managers and website managers an easy guide on how to do it.
Find out how you can create personas and group traits, vary content in pages and components, and track your personalization to make it most effective. Almost any organization can benefit from simple personalization to get higher ROI, convert visitors into customers, or win repeat business.
This guide shows you how to start with basic scenarios and build them up, using the tools that you already have.