Reports

The Halo Effect

Please login or register to download the report

21 August, 2017

The Halo Effect

Lab

The science of communication, how small things make a big difference

What is The Halo Effect?

The halo effect is a cognitive bias in which someone’s overall impression of a person (or company) influences how they perceive their character or ability in other areas. While it sounds logical and straight forward, this bias affects our decisions every day in ways we never realise.

The halo effect works in both positive and negative directions. This means if an observer likes one aspect of something, they will have a positive predisposition toward everything about it. If the observer dislikes one aspect, they will have a negative predisposition toward everything about it.

In the digital world we are bombarded with messaging and our attention is stretched. We all understand that the quality of our content makes a difference, but we completely underestimate the impact of tiny changes in experience. We decided to run an experiment in partnership with content production agency AMOVEO, where we combined video and neuroscience techniques to test the effects that making small changes had on the overall experience. 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
On Demand Webinar: Join the Movement: Personalization 2.0

On Demand Webinar: Join the Movement: Personalization 2.0

Progress
Progress
Read more
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more
Turning Visual Content Into Brand Equity

Turning Visual Content Into Brand Equity

Bazaarvoice
Bazaarvoice
Read more
Investigating How Product Sampling Can Lift Conversion Rates

Investigating How Product Sampling Can Lift Conversion Rates

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more