Selecting today's enterprise web content management system

Five best practices

Customers expect rich, engaging and personally relevant digital experiences from the businesses that they engage with. Trying to meet these demands with manpower alone can quickly become intractable.

What's required is an organisation-wide commitment to a digitally driven, customer-obsessed approach. Selecting the right tool can help to unify and implement this process across the entire business. The right content management tool will allow businesses to build a digital experience platform that will set them up for success.

In this whitepaper, industry experts Robert Rose and Scott Liewehr from the Digital Clarity Group reveal five best practices for getting your team ready to select a tool to engage customers, deliver personalized experiences and manage changing demands for customer experience.

Included in this white paper:

•     The critical role of platform migration
•     How to prepare for smart content migration
•     Tips for developing a WCMS shortlist