Reports

Online Reviews: The Consumer Perspective

Please login or register to download the report

10 July, 2017

Online Reviews: The Consumer Perspective

Feefo

Consumers have never been more informed about their buying decisions. Online shopping is nothing new, but customers are increasingly empowered to compare products, prices and opinions like never before.

Reading reviews has become an integral part of the buying journey, and feedback left by other shoppers is used to help people make informed and confident purchases. By understanding the value of customer reviews, leading brands are utilising feedback strategies in new and innovative ways.

This report explores the attitudes and behaviours of today’s consumer towards online reviews: How influential they are, to what extent they are trusted, and where they fit within the buying journey

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more
The Business Case for Digital Investment

The Business Case for Digital Investment

Sitecore
Sitecore
Read more
Magic Quadrant for Web Content Management

Magic Quadrant for Web Content Management

Sitecore
Sitecore
Read more
Program and Tactic Personalization: A Decision Guide

Program and Tactic Personalization: A Decision Guide

SiriusDecisions
Acquia
Read more