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Digital Commerce Meets Digital Experience
You know you’ve got to crush the digital experience, especially if you’re engaged in digital commerce. It’s all anybody in the business world talks about. The digital experience has gone from being an intriguing notion to being a key commerce initiative that goes by it’s own shorthand moniker — DX — just like the hottest celebrity couples do. No doubt, it’s time to get serious.
That’s why we initiated an extensive global research project into the marriage of digital commerce and digital experience, with our network of partners and industry experts.
We set out in these conversations to come up with a helpful analysis of the key challenges facing the digital commerce industry and lay out the crucial future trends that will shape the field in the years to come.