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More Precious Than Gold

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4 April, 2017

More Precious Than Gold

Adobe

Discover customer gold with the next best offer.

It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold.

Read our paper to learn how to:

  • Define your customer engagement objectives
  • Create valuable and intriguing offers to engage customers
  • Effectively deliver compelling offers across multiple touch points
  • Optimize your next best offer through real-time testing

Baxter Credit Union saw a 76% growth in new accounts with consistent personalization.

“We wanted to improve cross-channel marketing, secure a single view of our members, refine our segmentation, and increase response rates so that we could provide the best offers for our members.”

– John Sahagian, vice president of marketing, Baxter Credit Union

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