Reports

The Director's Report: B2B Online Europe

Please login or register to download the report

12 September, 2016

The Director's Report: B2B Online Europe

WBR Digital

Rethinking the B2B Digital Business to Create Value in a Disrupted World

The following report was prepared using data gained from three months of intensive research and interviews with industry leaders.

Digitalisation has been storming the B2C space for last 10 years, and the benefits present themselves in various different ways including better access to customers, improved quality of product information, improved speed of delivery and cost savings.

Similar digital developments are now creeping into the B2B landscape. Customers, especially those who are buying commoditised products are searching more and more online for product information and price comparisons. As a result, websites needs to be engaging, easy to use and encourage making purchases online. However, as more is sold online in the B2B market, more choice is created for customers and so the market becomes more competitive.

Companies that used to be market leaders in their sector but have stayed with their traditional model, have now been forced to play catch-up with smaller and more digitally focused companies.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Choose the Right Digital Experience Platform for Your Business

Choose the Right Digital Experience Platform for Your Business

Gartner
Acquia
Read more
The World of Widen Integrations

The World of Widen Integrations

Widen
Widen
Read more
A Marketer’s Guide to the Video Galaxy

A Marketer’s Guide to the Video Galaxy

Widen
Widen
Read more
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more