The Pulse Of Nordic E-commerce

Consumers in the Nordic region made online purchases of 4.29 billion Euros during the second quarter of 2016. This is an increase of more than 800 million Euros or 23 percent compared to the same period in 2015. At the same time, domestic commerce has been growing even more quickly, by 29 percent.

Competition amongst retailers in the Nordics is fierce.

As a result, retailers are looking to digital and omnichannel to bring new strength their retail offering. The gap is getting smaller between pure-play and bricks and mortar retailers, and each are beginning to imitate the strengths of the other.

We interviewed 100 leading retailers in the Nordics to discover how they are responding to this new economic reality. We spoke to high level executives including Heads of ECommerce, Heads of Multichannel / Omnichannel and Directors of Digital Marketing as well as others of a similar standing.