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The Magic of Multi-Channel Customer Marketing
Today, keeping in touch with customers requires a multi-channel strategy. When done right, multi-channel interactions amplify the brand – just the way that orchestrating different instruments together yields a much richer musical experience than any single instrument playing alone.
By cohesively managing an orchestra of campaigns across multiple channels – email, SMS, push notifications, Facebook Custom Audiences, etc. – brands create a powerful presence in the lives of their customers. The emphasis, of course, is on managing cohesively: when dealing with customer-centric, multi-channel communications, the difference between “seamless and elegant” and “coarse and overbearing” is akin to the difference between a philharmonic orchestra and the cacophony of toddlers knocking pots and pans.
Obviously, we prefer the orchestra.
Here’s how to get started with coordinating, prioritizing and running your multi-channel campaigns.