Reports

The Magic of Multi-Channel  Customer Marketing

Please login or register to download the report

22 June, 2016

The Magic of Multi-Channel Customer Marketing

Optimove

Today, keeping in touch with customers requires a multi-channel strategy. When done right, multi-channel interactions amplify the brand – just the way that orchestrating different instruments together yields a much richer musical experience than any single instrument playing alone.

By cohesively managing an orchestra of campaigns across multiple channels – email, SMS, push notifications, Facebook Custom Audiences, etc. – brands create a powerful presence in the lives of their customers. The emphasis, of course, is on managing cohesively: when dealing with customer-centric, multi-channel communications, the difference between “seamless and elegant” and “coarse and overbearing” is akin to the difference between a philharmonic orchestra and the cacophony of toddlers knocking pots and pans.

Obviously, we prefer the orchestra.

Here’s how to get started with coordinating, prioritizing and running your multi-channel campaigns.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Context Marketing Organisation and Governance

Context Marketing Organisation and Governance

Sitecore
Sitecore
Read more
Context Marketing: Getting Organised

Context Marketing: Getting Organised

Sitecore
Sitecore
Read more
The Context Marketing Technologist

The Context Marketing Technologist

Sitecore
Sitecore
Read more
The Experience Architect

The Experience Architect

Sitecore
Sitecore
Read more
Gartner’s Critical Capabilities for Web Content Management

Gartner’s Critical Capabilities for Web Content Management

Gartner
In partnership with
Sitecore
Read more

Latest reports

See all
A Guide to Better Retail Sales

A Guide to Better Retail Sales

Bazaarvoice
Bazaarvoice
Read more
Turning Visual Content Into Brand Equity

Turning Visual Content Into Brand Equity

Bazaarvoice
Bazaarvoice
Read more
Investigating How Product Sampling Can Lift Conversion Rates

Investigating How Product Sampling Can Lift Conversion Rates

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more
#Unfiltered: How to empower customers to tell your story with visual commerce

#Unfiltered: How to empower customers to tell your story with visual commerce

Bazaarvoice
Bazaarvoice
Read more