Reports

The Magic of Multi-Channel  Customer Marketing

Please login or register to download the report

22 June, 2016

The Magic of Multi-Channel Customer Marketing

Optimove

Today, keeping in touch with customers requires a multi-channel strategy. When done right, multi-channel interactions amplify the brand – just the way that orchestrating different instruments together yields a much richer musical experience than any single instrument playing alone.

By cohesively managing an orchestra of campaigns across multiple channels – email, SMS, push notifications, Facebook Custom Audiences, etc. – brands create a powerful presence in the lives of their customers. The emphasis, of course, is on managing cohesively: when dealing with customer-centric, multi-channel communications, the difference between “seamless and elegant” and “coarse and overbearing” is akin to the difference between a philharmonic orchestra and the cacophony of toddlers knocking pots and pans.

Obviously, we prefer the orchestra.

Here’s how to get started with coordinating, prioritizing and running your multi-channel campaigns.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
zoovu
Read more
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more

Latest reports

See all
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more
How to Take your B2B Business Online

How to Take your B2B Business Online

Vaimo
Vaimo
Read more