Reports

The Magic of Multi-Channel  Customer Marketing

Please login or register to download the report

22 June, 2016

The Magic of Multi-Channel Customer Marketing

Optimove

Today, keeping in touch with customers requires a multi-channel strategy. When done right, multi-channel interactions amplify the brand – just the way that orchestrating different instruments together yields a much richer musical experience than any single instrument playing alone.

By cohesively managing an orchestra of campaigns across multiple channels – email, SMS, push notifications, Facebook Custom Audiences, etc. – brands create a powerful presence in the lives of their customers. The emphasis, of course, is on managing cohesively: when dealing with customer-centric, multi-channel communications, the difference between “seamless and elegant” and “coarse and overbearing” is akin to the difference between a philharmonic orchestra and the cacophony of toddlers knocking pots and pans.

Obviously, we prefer the orchestra.

Here’s how to get started with coordinating, prioritizing and running your multi-channel campaigns.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more
The World of Widen Integrations

The World of Widen Integrations

Widen
Widen
Read more
Influencer Marketing: Science, Strategy & Success

Influencer Marketing: Science, Strategy & Success

ZINE
ZINE
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more