Reports

The Magic of Multi-Channel  Customer Marketing

Please login or register to download the report

22 June, 2016

The Magic of Multi-Channel Customer Marketing

Optimove

Today, keeping in touch with customers requires a multi-channel strategy. When done right, multi-channel interactions amplify the brand – just the way that orchestrating different instruments together yields a much richer musical experience than any single instrument playing alone.

By cohesively managing an orchestra of campaigns across multiple channels – email, SMS, push notifications, Facebook Custom Audiences, etc. – brands create a powerful presence in the lives of their customers. The emphasis, of course, is on managing cohesively: when dealing with customer-centric, multi-channel communications, the difference between “seamless and elegant” and “coarse and overbearing” is akin to the difference between a philharmonic orchestra and the cacophony of toddlers knocking pots and pans.

Obviously, we prefer the orchestra.

Here’s how to get started with coordinating, prioritizing and running your multi-channel campaigns.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Seven Features You Need From Your Content Management System

Seven Features You Need From Your Content Management System

Ibexa
Ibexa
Read more
Content is the Currency of Human Connection

Content is the Currency of Human Connection

Episerver
Episerver
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more
How to automate 1:1 marketing at scale in 2020

How to automate 1:1 marketing at scale in 2020

Episerver
Episerver
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more

Latest reports

See all
E-Commerce Evaluator's Guide

E-Commerce Evaluator's Guide

Episerver
Episerver
Read more
Marketing in a Post-Covid World

Marketing in a Post-Covid World

Mention Me
Mention Me
Read more
The #1 Secret Smashing Your Email Marketing KPIs

The #1 Secret Smashing Your Email Marketing KPIs

Cheetah Digital
Cheetah Digital
Read more
Driving Growth by Turning Acquisition to Advocacy

Driving Growth by Turning Acquisition to Advocacy

Cheetah Digital
Cheetah Digital
Read more
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more