Reports

Case Study: NYX Cosmetics

Please login or register to download the report

13 July, 2016

Case Study: NYX Cosmetics

Olapic

NYX is one of the most savvy visual content marketing beauty brands in the world and boasts an almost cult-like online following that includes over 2.4 million followers on Instagram.

Shopping for makeup online can still be a challenging process though, which is why NYX choose to work with Olapic to leverage their loyal fan base and build a large media library of over 100,000 user-generated photos that give consumers a realistic, accurate idea of what different shades look like on consumers who may have similar facial features and skin tones.

Get this case study to learn more about how NYX and Olapic worked together to create a more authentic and relevant e-commerce experience, that led to a 320% increase in conversions, and a 93% higher AOV.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
5 Tips for Actionable Customer Insights in a Cross-Channel World

5 Tips for Actionable Customer Insights in a Cross-Channel World

Mapp
Mapp
Read more