NYX is one of the most savvy visual content marketing beauty brands in the world and boasts an almost cult-like online following that includes over 2.4 million followers on Instagram.

Shopping for makeup online can still be a challenging process though, which is why NYX choose to work with Olapic to leverage their loyal fan base and build a large media library of over 100,000 user-generated photos that give consumers a realistic, accurate idea of what different shades look like on consumers who may have similar facial features and skin tones.

Get this case study to learn more about how NYX and Olapic worked together to create a more authentic and relevant e-commerce experience, that led to a 320% increase in conversions, and a 93% higher AOV.