Reports

Case Study: Magnum Ice Cream

Please login or register to download the report

13 July, 2016

Case Study: Magnum Ice Cream

Olapic

Magnum Ice Cream partnered with Olapic to create Facebook Ads with user-generated content collected from the hashtag, #MagnumLDN being promoted at the brand’s pop-up “Pleasure Store” in London. The top performing photos were consumer-generated, performed better than brand creative, and reached 67% of the target audience compared to only brand creative which only reached 44%.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
How to Take a Crawl-Walk-Run Approach for Personalization Success

How to Take a Crawl-Walk-Run Approach for Personalization Success

Acquia
Acquia
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
20 Effective Food & Beverage Digital Marketing Campaigns

20 Effective Food & Beverage Digital Marketing Campaigns

Wayin
Wayin
Read more
Delivering on the Promise of a Great Customer Journey

Delivering on the Promise of a Great Customer Journey

IDC Analyst Connection
Progress
Read more
The Ultimate Guide to Multisite Management

The Ultimate Guide to Multisite Management

Progress Sitefinity
Progress
Read more