Reports

Case Study: Magnum Ice Cream

Please login or register to download the report

13 July, 2016

Case Study: Magnum Ice Cream

Olapic

Magnum Ice Cream partnered with Olapic to create Facebook Ads with user-generated content collected from the hashtag, #MagnumLDN being promoted at the brand’s pop-up “Pleasure Store” in London. The top performing photos were consumer-generated, performed better than brand creative, and reached 67% of the target audience compared to only brand creative which only reached 44%.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Segmentation vs. Personalization vs. "Persona-zation". Explore the Difference.

Segmentation vs. Personalization vs. "Persona-zation". Explore the Difference.

Progress
Progress
Read more
The Secret to Making Your B2B Site a Conversion Machine

The Secret to Making Your B2B Site a Conversion Machine

Progress
Progress
Read more
Succeed in SEO with Engaging Content and a Superior User Experience

Succeed in SEO with Engaging Content and a Superior User Experience

Progress
Progress
Read more
Enhance Business Continuity with a Modern Digital Portal

Enhance Business Continuity with a Modern Digital Portal

Progress
Progress
Read more
Forrester's Four Digital Strategies to Accelerate Growth in 2021

Forrester's Four Digital Strategies to Accelerate Growth in 2021

Progress
Progress
Read more