Insider's Guide To eCommerce Success

Whether your team is optimising an existing digital channel or launching new shops in multiple regions, managing large eCommerce projects can be challenging.

ECommerce is the fastest growing retail market in Europe and the USA.

However, the average, documented, online shopping cart abandonment rate is 68.63%, according to researchers at the Baymard Institute.

There are numerous, overlapping, reasons for these lost sales. 

Common complaints from online shoppers include confusion over delivery options, lack of customer support and uncertainty around price and selection.

With this ‘insider’s guide’, we aim to demystify eCommerce, to summarise some of the important lessons that we’ve learnt, and to pass on a selection of our latest tips.

At Netcel, after many years of developing online experiences that delight customers and increase sales, we recognise that for large organisations, superficial optimisation methods, though tempting, have their limits.

We prefer, when necessary, to dig deeper, and to act from first principles.

When transforming an eCommerce offer, we recommend following a straightforward five-step process.