Reports

Insider's Guide To eCommerce Success

Please login or register to download the report

15 June, 2016

Insider's Guide To eCommerce Success

Netcel

Whether your team is optimising an existing digital channel or launching new shops in multiple regions, managing large eCommerce projects can be challenging.

ECommerce is the fastest growing retail market in Europe and the USA.

However, the average, documented, online shopping cart abandonment rate is 68.63%, according to researchers at the Baymard Institute.

There are numerous, overlapping, reasons for these lost sales. 

Common complaints from online shoppers include confusion over delivery options, lack of customer support and uncertainty around price and selection.

With this ‘insider’s guide’, we aim to demystify eCommerce, to summarise some of the important lessons that we’ve learnt, and to pass on a selection of our latest tips.

At Netcel, after many years of developing online experiences that delight customers and increase sales, we recognise that for large organisations, superficial optimisation methods, though tempting, have their limits.

We prefer, when necessary, to dig deeper, and to act from first principles.

When transforming an eCommerce offer, we recommend following a straightforward five-step process.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Data Management Platform Playbook for Marketers

Data Management Platform Playbook for Marketers

Lotame
Lotame
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more

Latest reports

See all
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more
Customer Data Excellence

Customer Data Excellence

BlueVenn
BlueVenn
Read more