Customer- Focused Digital Transformation

Why Content is the Key to Long-Term Digital Business Success

What does a “digital transformation” really mean? As marketers, digital practitioners and technology professionals all get together and ask “how will we transform our marketing to digital”, or “how will we transform into a digital go-to-market strategy”, or “how will we become a ‘digital-first’ company”, what lies at the foundation? Certainly the word “transformation” suggests that the business wants to evolve. But what, really, is at the heart of that evolution?

In this paper, we will suggest that Web Content Management is truly at the heart of a customer and content focused “digital transformation”. If the digital experience truly is a top priority for businesses in terms of where they are allocating resources, then content is at the heart of that priority. And if content is the top priority for the creation of optimal digital experiences, the agile, flexible and scalable management of it becomes the heart of the digital transformation.