Reports

Content Performance

Please login or register to download the report

4 May, 2016

Content Performance

Hippo, a BloomReach company

The convergence of the digital and physical aspects of marketing has meant that content as a strategic asset is more important than ever before. The Paid, Owned and Earned strategies that brands now use to take their products to market have never been more complex, nuanced and difficult to manage. Thus, it makes sense that they are even more difficult to measure. 

The real challenge for marketers is that content performance simply hasn’t been the focus of any one solution. There are very few solutions that actually look to augment a content management strategy by actually utilizing performance as a means to improve the overall management and display process.

With this paper, we want to look at how enterprise marketers might look to 5 evolutionary steps into a content performance mindset.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
Seven Features You Need From Your Content Management System

Seven Features You Need From Your Content Management System

Ibexa
Ibexa
Read more
Content is the Currency of Human Connection

Content is the Currency of Human Connection

Episerver
Episerver
Read more
Digital Maturity Report

Digital Maturity Report

Episerver
Episerver
Read more
How to automate 1:1 marketing at scale in 2020

How to automate 1:1 marketing at scale in 2020

Episerver
Episerver
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
Upland Adestra
Read more