to download the report
Bounce Prevention 101
B2B marketers are spending huge amounts of time and money driving traffic to their landing pages,
carefully crafting and optimizing landing page content and calls-to-action (CTAs) to entice visitors to complete a contact form, register or request some sort of gated content offer. As a crucial source of lead generation, a “sticky” landing page that gets people to convert is vital to your sales pipeline.
Here’s the rub: B2B landing pages have up to a 90% bounce rate, with only 1-4% of visitors converting.
Bounce is a complex phenomenon, but there are things you can do now to get more visitors to stay engaged and ultimately convert. In this whitepaper we'll cover a few of them.