Bounce Prevention 101

B2B marketers are spending huge amounts of time and money driving traffic to their landing pages,

carefully crafting and optimizing landing page content and calls-to-action (CTAs) to entice visitors to complete a contact form, register or request some sort of gated content offer. As a crucial source of lead generation, a “sticky” landing page that gets people to convert is vital to your sales pipeline.

Here’s the rub: B2B landing pages have up to a 90% bounce rate, with only 1-4% of visitors converting.

Ouch.

90% 1-4%

Bounce is a complex phenomenon, but there are  things you can do now to get more visitors to stay engaged and ultimately convert. In this whitepaper we'll cover a few of them.