WordPress A Marketing Machine

WordPress is the most popular content management system in the world.

Originally a simple blogging tool, WordPress has grown into the ultimate content management system for managing nearly every type of website; from simple brochure, to ecommerce, to advanced ‘application’ like websites. But for those working in sales, marketing or communications, WordPress is the ultimate website content management system for delivering campaigns that get real, measurable results.

We will explore:

• Using WordPress as a content marketing platform
• WordPress search engine optimisation techniques
• Integrating WordPress with CRMs
• Inbound marketing automation with WordPress Building sales funnels in WordPress
• Improving WordPress conversion optimisation
• How to A/B test a WordPress site
• Using analytics to record results and measure KPIs/ROI

Ultimately how to turn WordPress into a marketing machine that saves you time and money whilst driving more traffic and converting more leads.