The Knowledge Guide to the UK Advertising Codes

From TV ads, to social media promotions and claims made on websites, to paid-for search results and banner ads, to print and native ads, to out of home, leaflets and direct mail, this guide gives a brief overview of the rules of which anyone engaging in promotional activity on behalf of a business needs to be aware when targeting a UK audience.

This guide explains how advertising and marketing in the UK are regulated by the Advertising Standards Authority, and should be the first port of call for anyone who is new to the world of advertising and marketing.