The Knowledge Guide to Social Media Rules & Regulations

This guide is a quick tour through some key issues in advertising and marketing on social media, and will give you an overview of the main rules and regulations that apply, as well as some hot topics to be aware of.

You will discover why you need to be aware of the terms of use applicable to the platforms you are using, and the fact that content on social media is often globally accessible, meaning that laws in other jurisdictions can apply.  While data protection issues may also arise when you seek to utilise the wealth of information that your present and future customers share about themselves.

Applying these rules to social media can create some interesting challenges, and as marketers explore the possibilities and potential of social advertising, you will discover how new guidance and adjudications from the Advertising Standards Authority are helping shape the regulatory landscape.