The Knowledge Guide to Influencer Marketing

What makes things popular? What turns them into the next big thing? And who holds the power to influence purchasing decisions?

In this guide we look at why influencer marketing is shaping up to be the biggest trend in digital marketing in the coming few years.

Whether you’re new to influencer marketing and want to understand the hype, or are looking for new ways to get the edge over competitors and build a deeper relationship with your customers, this guide looks at what influencer marketing is, why it’s driving customer referrals and loyalty, what success looks like and how to solve the main challenges.