How to avoid spam filters

Before your email marketing can have an impact, your email has to overcome the large hurdle of being delivered in the first place and get into the appropriate inbox.

Unfortunately, 10-12% of the emails you send will disappear into cyberspace due to very robust, automated technologies in place to prevent anything inappropriate reaching an inbox.

In this guide, discover:

• What you need to know about deliverability reputation
• Infrastructure to consider
• Authentication
• How spam filters work
• Simple mistakes to avoid.