Reports

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Please login or register to download the report

9 November, 2016

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Adobe

Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognise. But it's not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards.

Read the paper to learn:

  • The benefits of well executed personalisation
  • How to navigate the landscape between anonymous and authenticated data
  • Safe and effective uses of consumer information
  • The technological building blocks to put these new methods to work

Make the most of your data across the entire customer lifecycle.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
The Fast-Growth Startup’s Guide to Content

The Fast-Growth Startup’s Guide to Content

Contently
Contently
Read more
How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

How Top Finance Brands Use Content Marketing to Win in a Customer-Centric World

Contently
Contently
Read more
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently
Contently
Read more
Inbound Marketing Effectiveness Report

Inbound Marketing Effectiveness Report

Act-On
Act-On
Read more
Choosing Marketing Automation: 2 must-haves that Predict Success

Choosing Marketing Automation: 2 must-haves that Predict Success

Act-On
Act-On
Read more