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Digital Leaders Trends Briefing 2

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues shaping various sections of the digital landscape. This briefing will open with an overview of the sector, looking at the most important trends that marketers have to contend with.

Digital Leaders Trends Briefing
Drivers Of Change [Take 2]
BAFTA, LONDON, 18 JULY
1.30pm - 5.00pm

 

Following on from the success of our Digital Leaders Driver Of Change Trends Briefing, we'd like to invite you to join us at BAFTA for the secondinstalment.


Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues that are driving change in the digital landscape.

The afternoon will examine:

  • How digital is changing retail
  • The future of interactive and smart TV
  • Leadership and how leaders can prepare their operations and themselves to succeed in times of unprecedented change

Along with the more formal content of the event, there will also be plenty of opportunity to network with your peers and discuss the questions arising from the briefing over coffee or a drink at the event after-show.


Briefings
Michael Nutley, Director, Digital Doughnut

- Introduction

Michael Bayler, Strategy Director, Sapient Nitro
- Building Strategies For Times Of Uncertainty

Tony Moretta, Marketing Director, Weve & Alison Reay, Launch Commercial Director, Weve

-Catching up with the consumer - the impact of mobile on marketing and payments

Nigel Walley, Managing Director, Decipher
-
What Brands Should Make Of Connected TV

Nick Lansley, Head of R&D,Tesco

- Creating the culture of innovation at Tesco

With all our Digital Leaders events you will need to apply to attend. The reason we ask you to do this is to ensure the right mix of agency, supply and client businesses and to maintain an element of exclusivity. These events are typically for Directors of companies and we do not allow recruiters to attend.

Speakers Biographies:


Michael Nutley, Director, Digital Doughnut
 

Michael Nutley is a freelance writer and consultant specialising in interactive mediaand marketing. He was formerly Editor In Chief of New Media Age, the UK's leading news publication forinteractive business. Since thenhe has continued to write about the sector for Marketing Week, Admonsters and CMO.com,while also acting as head of content and communities for Digital Doughnut.In addition he is a visiting lecturer in Futures & Innovations at the London College ofCommunications.

He has spoken or moderated sessions at AdTech London and CIM Eastern Region DigitalDay, and at events for Marketing Week, IAB Europe, the EIAA, Wired Sussex, ManchesterDigital and Norfolk Network, among others. He has appeared on Sky News, Channel 4News, CNBC, the BBC World Service and Radio 5 Live. And he has judged the Big Chipawards, the Mobile Marketing Awards, the Sports Business Awards, the BIMA Awards, theSouth West Media and Innovation Awards and the Wired Sussex Digital Marketing Awards.

Earlier this year he was one of the 50 people shortlisted for BIMA's Digital Hall of Fame.

Michael Bayler, Strategy Director, Sapient Nitro

Mike is a senior consultant and published author, specialising in innovation in marketing and media.

He has advised many of the world's leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, FremantleMedia, Bacardi Global Brands, Warner Bros., The Digital Entertainment Group, BSkyB, BT, Sony Music, SABMiller, Ogilvy & Mather, Robbie Williams and Simon Cowell.

Mike is the co-author of the seminal work on consumer-led business strategy, Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets (Capstone, Oxford, 2002), and has written regularly for publications as diverse as Market Leader, The Wall Street Journal, Billboard Magazine, Design Week, The Design Management Journal and Bayler On The Future for New Media Age. His latest book, Otherwise Engaged: Branding in a Connected Culture, was released early in 2011. His blog, The Strategy Review, covers current and future marketing and strategy issues. Mike is a popular and exciting speaker on current issues such as post- Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Among many successful speaking engagements, he has delivered brand and entertainment strategy master classes at MIDEM, AdTech, The Marketing Society and the IESE Business School in Barcelona.

After a successful international career in music, including 7 years in the US, Mike was an early entrant into digital media in 1992, and worked in interactive publishing and branding, e-business strategy and management.

Since 2002 and the publication of Promiscuous Customers, he has specialised in consumer-led marketing and innovation, working most recently with global sector leaders such as O2, Nokia, Diageo, FremantleMedia and Warner Bros. on “post-Internet” marketing and advertising, social media, mobile applications and branded entertainment.


Tony Moretta –Director Weve

Tony Moretta, has a broad background in the financial services, online and broadcast industries. He began work on an embryonic m-commerce business at the beginning of 2011 and brokered the negotiation between the three mobile network operators of EE, Telefonica UK (O2) and Vodafone to form the joint venture that become Project Oscar. Tony subsequently led the joint venture through the EC clearance process and is now responsible for business development and marketing initiatives at Weve.

Tony brings a wealth of experience both in the financial and broadcast industries to the ambitions that Weve has as a company. He led the development of the Mondex smartcard system in the UK and also its competitor Visa Cash, as VP of New Products at Visa International. His experience in introducing new technologies and concepts includes the first interactive TV ad as Director of Interactivity at ONdigital and as Director of Freeview and CEO of the Digital Radio Development Bureau, ensuring a path to digital switchover in radio as well as TV.

   


Alison Reay –Launch Commercial Director, Weve

In her role as Launch Commercial Director, Alison Reay's focus is introducing Weve into the media community and developing long term commercial partnerships with brands and merchants across a host of media marketing and commerce propositions. Alison is an expert in the media space, with extensive commercial media experience gained through senior roles in a number of major UK and global digital and media companies.
Prior to joining the Weve team, Alison's most recent role was as General Manager for Luxup, a new digital ecommerce business focused on the luxury fashion market. Before joining Luxup Alison was Digital and Multi-Media Director for the Telegraph Media Group where her role was to ensure all digital/video and cross platform commercial opportunities were maximised across all Telegraph assets and to build long term partnerships with brands and agencies in preparation for the 2012 Olympic and Paralympic games.

   

Nigel Walley, Managing Director, Decipher

 

Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia Studios, the interactive media research lab. Founded in 1998, Decipher works with large advertisers and with media companies to understand the commercial implications of new consumer technologies

 

Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology.

Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including Virgin Media, ITV, the BBC, Sky, UKTV, Channel 4, Sony, Viacom, and the UK Govt. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Decipher are currently working with ITV on defining future formats for television advertising.

Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues. He is a regular speaker at conferences organised by the UK trade body for TV advertising, Thinkbox.

 

Nick Lansley, Head of R&D, Tesco

Who's attending?

Head of Marketing, Bauer Media

Digital Marketing Director, Robert Walters Plc
VP Marketing,Virgin Records

Head of Marketing and Events, British Safety Council
Group Account Director,Saatchi & Saatchi

Director, Digital Servicing, American Express

Business Readiness Lead, Marks and Spencer

Managing Director,TMP Magnet

Global Programme Manager, Unilever

Deputy CEO, Vivendi

Head Of Entertainment, Europe, Nokia
Head of Customer Marketing, EE
Marketing Director, Dazed Group
Head of Marketing, The Luminar Group
Digital Director, Havas
Business Director, Mindshare
Account Director, CNBC

Director of Marketing,Southern Railway and Gatwick Express
Sales Director,T-Systems
Managing Director, Trackpal
MD,Fat Sand Productions
Non-Executive Director, Brilliant Noise
Marketing Director, EvoEnergy
Managing Director, CDD
Account Director, CDD
Reporter, Marketing Week
Managing Director,Lapis Angularis
Director of Emerging Platforms, JWT
Owner, MBA
Head of Development, Volkswagen Financial Services (UK) Limited
Managing Director,Volkswagen Financial Services (UK) Limited
General Marketing Manager,Volkswagen Financial Services (UK) Limited
Senior Marketing Manager,Microsoft
Director of Strategy & Innovation, STEEL London
COO,STEEL London
Managing Director, Open Media Technologies

Director of Sales, EMEA, HootSuite
Managing Director, British Military Fitness
Head of Digital, The National Trust
Managing Director,Advantec

Commercial Director, Freesat UK Limited
Head of Reprise Media UK & EMEA,IPG Mediabrands
Global Head of Strategy, Lyris

Head of Lead Generation, EuropeValueClick media

Head of Communications, Christian Aid

Head of Digital Business Technology, Capgemini

 

Previous Trends Briefing participants

 

Job Title

Company

Managing Director

3xScreen Media

Sales and Marketing Director

6 Degrees

Account Director

6 Degrees

Marketing

6 Degrees

Marketing

6 Degrees

Senior Director of Digital Marketing

Adobe

Marketing Director EMEA

Adobe

VP, EMEA

Adobe

CEO

Ambergreen

Director

Amjada

MD Europe AOL & VP International

AOL & The Huffington Post Media Group

Group Head

AOL & The Huffington Post Media Group

Digital Strategy Director

Aqueduct

Founder, CEO

Aqueduct

Digital Director

AXA

Head of Digital

Barratt Developments

Senior Vice President, eCommerce

BBC Worldwide

Head of Digital Marketing Transformation

BBC

Global Head, Digital and Social Media Marketing

BlackBerry

Commercial Director

Blueleaf

Managing Director

Brand Engage

Marketing Capability Director

BrandLearning

Digital Development Director

BrandLearning

Digital Publishing Director

Brandwidth

Director, Communications & Events

British Council for Offices

Senior Marketing Manager

BSkyB

Founder & Director

Cafecreate

Consumer Communications Manager

Cafédirect

Head of Sales and Marketing

Clink Hostels

Head of Market Intelligence

Daiichi-Sankyo

Marketing Director - Oral

DANONE

Marketing Manager - Oral

DANONE

Marketing Manager - Souvenaid

DANONE

Marketing Director OTC

DANONE

Head of Digital

DANONE

Head of Digital

DAS Legal Expenses Insuarance Company Ltd

Head of Enterprise Sales

DataXu

CEO

Decibel Technology

Senior Research & Insight Manager

Digital Cinema Media

Consultant

Digital Cinema Media

Head of Agency Sales

Digital Cinema Media

Head of Client Development

Digital Cinema Media

Senior Online Sponsorship Manager

Digital Cinema Media

Content and Community Director

Digital Doughnut

Co-Founder

Digital Giving Ltd

Co-Founder

Digital Giving Ltd

Head of Consulting

eCircle

Media Director

eCircle

Managing Director

Electric Dialog

Director of Web and Community, Europe

Electronic Arts Inc.

Company Director

Element 26 | Iron Box Films Holdings

Client Services Director

Emailvision

Partner Sales Director

Emailvision

Direct Sales Director

Emailvision

Managing Director

Emperor

Head of Marketing and Communications

Energy Saving Trust

Director of Product and Propositions

Experian Marketing Services

Head of Strategic Sales, Digital

Experian Marketing Services

Head of Business Development

Experian Marketing Services

Head of Client Services

Experian Marketing Services

Agency & New Channel Development Director

Experian Marketing Services

Head of Digital

Freedman International

Managing Director

FreeSat

Head of B2B

Google

Creative Director

Hutchhouse Ltd

Managing Director

Huthchouse Ltd

Digital Director

IG Group

EMEA Account Director

Infor

Marketing Director

Infor

Group Marketing Director

Inviqa Group

Head of Digital

IPA

Managing Director e-commerce

Johnston press plc

Managing Director

Kinura

Head of PR

Laithwaites Wine

Head of Digital Product Portfolio

Lloyds Banking Group

Commercial Director

M&C Saatchi Mobile

COO

Magicfuture.com

Marketing Director

Microsoft

Solutions Specialist

Microsoft Limited

Managing Director

Morph London

MD

Motherlode Media

Head of Communications

MS Society

Head of Digital

MS Society

Head of Savings

Nationwide

VP Sales

NeoMedia

Managing Director

New Media Angels

VP, Commercial Director

Nickelodeon

Head of Digital

Novartis, Wunderman

Director, Innovative Solutions

Ogilvy

Business Development Director

ORM London

Digital Director

PepsiCo

Global Head of SEO

Premier Farnell

Head of Marketing

Pure360

Managing Director

Qube Media

Head of Reprise Media UK & EMEA

Reprise Media

Search Director

Reprise Media

European Product Director

Rocket Fuel

MD, Europe

Rocket Fuel

Sales Manager

Rocket Fuel

EMEA Marketing Director

Rocket Fuel

Senior Vice President of Digital

Rocket Pictures

Head of Innovation

Rufus Leonard

SVP, Head of Marketing

s[edition]

Director - Enterprise Messaging

SAP UK Ltd

Director of Brand Strategy

Screentwist

Founder

Soicialble

Chief Strategy Officer

Somo Global

Head of Marketing

Southern Railway

Associate Director

Space Doctors

Chief Executive

Sponge

Co-Founder

Spring

Retail Lead

Star Technology Services

Vice President Marketing and Category UK&I

Starbucks

Strategic Accounts Director

TagMan

Sales Manager

TagMan

Head of Digital, Content & Planning

The Lexis Agency

Head of Digital, Content & Planning

The Lexis Agency

Digital Director

The Purple Agency

Managing Director

This is Open

Sr Client Relationship Manager

tictoc

Managing Director

TMP Magnet

Head of Digital

TMP Worldwide

Founder & Managing Director

Trackpal

CEO

TranslateMedia

Head of Business Development

TSL Digital Ltd

Group Sales Director

unanimis

Group Sales Director

unanimis

European CFO & UK MD

ValueClick

Co-Founder, CEO

Ve Interactive

Co-Founder, Communications Director

Ve Interactive

Producer

Vermillion Films

Partner

We Are Atmosphere

Partner

We Are Atmosphere

CEO

Weapon7

Head of Marketing and New Media

Webfusion Ltd

Head of Marketing and New Media

Webfusion Ltd

Managing Director

WunderRoot

CMO - Pizza Hut

Yum! Brands

 

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