Digital Leaders Trends Briefing
Drivers Of Change [Take 2]
BAFTA, LONDON, 18 JULY
1.30pm - 5.00pm
 

Following on from the success of our Digital Leaders Driver Of Change Trends Briefing, we'd like to invite you to join us at BAFTA for the secondinstalment.

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues that are driving change in the digital landscape.

The afternoon will examine:

• How digital is changing retail
• The future of interactive and smart TV
• Leadership and how leaders can prepare their operations and themselves to succeed in times of unprecedented change

Along with the more formal content of the event, there will also be plenty of opportunity to network with your peers and discuss the questions arising from the briefing over coffee or a drink at the event after-show.

Briefings
Michael Nutley, Director, Digital Doughnut

- Introduction

Michael Bayler, Strategy Director, Sapient Nitro
- Building Strategies For Times Of Uncertainty

Tony Moretta, Marketing Director, Weve & Alison Reay, Launch Commercial Director, Weve

-Catching up with the consumer - the impact of mobile on marketing and payments

Nigel Walley, Managing Director, Decipher
-What Brands Should Make Of Connected TV

Nick Lansley, Head of R&D,Tesco

- Creating the culture of innovation at Tesco

With all our Digital Leaders events you will need to apply to attend. The reason we ask you to do this is to ensure the right mix of agency, supply and client businesses and to maintain an element of exclusivity. These events are typically for Directors of companies and we do not allow recruiters to attend.

Speakers Biographies:

Michael Nutley, Director, Digital Doughnut
 

Michael Nutley is a freelance writer and consultant specialising in interactive mediaand marketing. He was formerly Editor In Chief of New Media Age, the UK's leading news publication forinteractive business. Since thenhe has continued to write about the sector for Marketing Week, Admonsters and CMO.com,while also acting as head of content and communities for Digital Doughnut.In addition he is a visiting lecturer in Futures & Innovations at the London College ofCommunications.

He has spoken or moderated sessions at AdTech London and CIM Eastern Region DigitalDay, and at events for Marketing Week, IAB Europe, the EIAA, Wired Sussex, ManchesterDigital and Norfolk Network, among others. He has appeared on Sky News, Channel 4News, CNBC, the BBC World Service and Radio 5 Live. And he has judged the Big Chipawards, the Mobile Marketing Awards, the Sports Business Awards, the BIMA Awards, theSouth West Media and Innovation Awards and the Wired Sussex Digital Marketing Awards.

Earlier this year he was one of the 50 people shortlisted for BIMA's Digital Hall of Fame.

Michael Bayler, Strategy Director, Sapient Nitro

Mike is a senior consultant and published author, specialising in innovation in marketing and media.

He has advised many of the world's leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, FremantleMedia, Bacardi Global Brands, Warner Bros., The Digital Entertainment Group, BSkyB, BT, Sony Music, SABMiller, Ogilvy & Mather, Robbie Williams and Simon Cowell.

Mike is the co-author of the seminal work on consumer-led business strategy, Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets (Capstone, Oxford, 2002), and has written regularly for publications as diverse as Market Leader, The Wall Street Journal, Billboard Magazine, Design Week, The Design Management Journal and Bayler On The Future for New Media Age. His latest book, Otherwise Engaged: Branding in a Connected Culture, was released early in 2011. His blog, The Strategy Review, covers current and future marketing and strategy issues. Mike is a popular and exciting speaker on current issues such as post- Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Among many successful speaking engagements, he has delivered brand and entertainment strategy master classes at MIDEM, AdTech, The Marketing Society and the IESE Business School in Barcelona.

After a successful international career in music, including 7 years in the US, Mike was an early entrant into digital media in 1992, and worked in interactive publishing and branding, e-business strategy and management.

Since 2002 and the publication of Promiscuous Customers, he has specialised in consumer-led marketing and innovation, working most recently with global sector leaders such as O2, Nokia, Diageo, FremantleMedia and Warner Bros. on “post-Internet” marketing and advertising, social media, mobile applications and branded entertainment.

Tony Moretta –Director Weve

Tony Moretta, has a broad background in the financial services, online and broadcast industries. He began work on an embryonic m-commerce business at the beginning of 2011 and brokered the negotiation between the three mobile network operators of EE, Telefonica UK (O2) and Vodafone to form the joint venture that become Project Oscar. Tony subsequently led the joint venture through the EC clearance process and is now responsible for business development and marketing initiatives at Weve.

Tony brings a wealth of experience both in the financial and broadcast industries to the ambitions that Weve has as a company. He led the development of the Mondex smartcard system in the UK and also its competitor Visa Cash, as VP of New Products at Visa International. His experience in introducing new technologies and concepts includes the first interactive TV ad as Director of Interactivity at ONdigital and as Director of Freeview and CEO of the Digital Radio Development Bureau, ensuring a path to digital switchover in radio as well as TV.

Alison Reay –Launch Commercial Director, Weve

In her role as Launch Commercial Director, Alison Reay's focus is introducing Weve into the media community and developing long term commercial partnerships with brands and merchants across a host of media marketing and commerce propositions. Alison is an expert in the media space, with extensive commercial media experience gained through senior roles in a number of major UK and global digital and media companies.
Prior to joining the Weve team, Alison's most recent role was as General Manager for Luxup, a new digital ecommerce business focused on the luxury fashion market. Before joining Luxup Alison was Digital and Multi-Media Director for the Telegraph Media Group where her role was to ensure all digital/video and cross platform commercial opportunities were maximised across all Telegraph assets and to build long term partnerships with brands and agencies in preparation for the 2012 Olympic and Paralympic games.

Nigel Walley, Managing Director, Decipher

 

Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia Studios, the interactive media research lab. Founded in 1998, Decipher works with large advertisers and with media companies to understand the commercial implications of new consumer technologies

 

Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology.

Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including Virgin Media, ITV, the BBC, Sky, UKTV, Channel 4, Sony, Viacom, and the UK Govt. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Decipher are currently working with ITV on defining future formats for television advertising.

Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues. He is a regular speaker at conferences organised by the UK trade body for TV advertising, Thinkbox.

 

Nick Lansley, Head of R&D, Tesco

Who's attending?

Head of Marketing, Bauer Media

Digital Marketing Director, Robert Walters Plc
VP Marketing,Virgin Records

Head of Marketing and Events, British Safety Council
Group Account Director,Saatchi & Saatchi

Director, Digital Servicing, American Express

Business Readiness Lead, Marks and Spencer

Managing Director,TMP Magnet

Global Programme Manager, Unilever

Deputy CEO, Vivendi

Head Of Entertainment, Europe, Nokia
Head of Customer Marketing, EE
Marketing Director, Dazed Group
Head of Marketing, The Luminar Group
Digital Director, Havas
Business Director, Mindshare
Account Director, CNBC

Director of Marketing,Southern Railway and Gatwick Express
Sales Director,T-Systems
Managing Director, Trackpal
MD,Fat Sand Productions
Non-Executive Director, Brilliant Noise
Marketing Director, EvoEnergy
Managing Director, CDD
Account Director, CDD
Reporter, Marketing Week
Managing Director,Lapis Angularis
Director of Emerging Platforms, JWT
Owner, MBA
Head of Development, Volkswagen Financial Services (UK) Limited
Managing Director,Volkswagen Financial Services (UK) Limited
General Marketing Manager,Volkswagen Financial Services (UK) Limited
Senior Marketing Manager,Microsoft
Director of Strategy & Innovation, STEEL London
COO,STEEL London
Managing Director, Open Media Technologies

Director of Sales, EMEA, HootSuite
Managing Director, British Military Fitness
Head of Digital, The National Trust
Managing Director,Advantec

Commercial Director, Freesat UK Limited
Head of Reprise Media UK & EMEA,IPG Mediabrands
Global Head of Strategy, Lyris

Head of Lead Generation, EuropeValueClick media

Head of Communications, Christian Aid

Head of Digital Business Technology, Capgemini

 

Previous Trends Briefing participants

 

Job Title	Company
Managing Director	3xScreen Media
Sales and Marketing Director	6 Degrees
Account Director	6 Degrees
Marketing	6 Degrees
Marketing	6 Degrees
Senior Director of Digital Marketing	Adobe
Marketing Director EMEA	Adobe
VP, EMEA	Adobe
CEO	Ambergreen
Director	Amjada
MD Europe AOL & VP International	AOL & The Huffington Post Media Group
Group Head	AOL & The Huffington Post Media Group
Digital Strategy Director	Aqueduct
Founder, CEO	Aqueduct
Digital Director	AXA
Head of Digital	Barratt Developments
Senior Vice President, eCommerce	BBC Worldwide
Head of Digital Marketing Transformation	BBC
Global Head, Digital and Social Media Marketing	BlackBerry
Commercial Director	Blueleaf
Managing Director	Brand Engage
Marketing Capability Director	BrandLearning
Digital Development Director	BrandLearning
Digital Publishing Director	Brandwidth
Director, Communications & Events	British Council for Offices
Senior Marketing Manager	BSkyB
Founder & Director	Cafecreate
Consumer Communications Manager	Cafédirect
Head of Sales and Marketing	Clink Hostels
Head of Market Intelligence	Daiichi-Sankyo
Marketing Director - Oral	DANONE
Marketing Manager - Oral	DANONE
Marketing Manager - Souvenaid	DANONE
Marketing Director OTC	DANONE
Head of Digital	DANONE
Head of Digital	DAS Legal Expenses Insuarance Company Ltd
Head of Enterprise Sales	DataXu
CEO	Decibel Technology
Senior Research & Insight Manager	Digital Cinema Media
Consultant	Digital Cinema Media
Head of Agency Sales	Digital Cinema Media
Head of Client Development	Digital Cinema Media
Senior Online Sponsorship Manager	Digital Cinema Media
Content and Community Director	Digital Doughnut
Co-Founder	Digital Giving Ltd
Co-Founder	Digital Giving Ltd
Head of Consulting	eCircle
Media Director	eCircle
Managing Director	Electric Dialog
Director of Web and Community, Europe	Electronic Arts Inc.
Company Director	Element 26 | Iron Box Films Holdings
Client Services Director	Emailvision
Partner Sales Director	Emailvision
Direct Sales Director	Emailvision
Managing Director	Emperor
Head of Marketing and Communications	Energy Saving Trust
Director of Product and Propositions	Experian Marketing Services
Head of Strategic Sales, Digital	Experian Marketing Services
Head of Business Development	Experian Marketing Services
Head of Client Services	Experian Marketing Services
Agency & New Channel Development Director	Experian Marketing Services
Head of Digital	Freedman International
Managing Director	FreeSat
Head of B2B	Google
Creative Director	Hutchhouse Ltd
Managing Director	Huthchouse Ltd
Digital Director	IG Group
EMEA Account Director	Infor
Marketing Director	Infor
Group Marketing Director	Inviqa Group
Head of Digital	IPA
Managing Director e-commerce	Johnston press plc
Managing Director	Kinura
Head of PR	Laithwaites Wine
Head of Digital Product Portfolio	Lloyds Banking Group
Commercial Director	M&C Saatchi Mobile
COO	Magicfuture.com
Marketing Director	Microsoft
Solutions Specialist	Microsoft Limited
Managing Director	Morph London
MD	Motherlode Media
Head of Communications	MS Society
Head of Digital	MS Society
Head of Savings	Nationwide
VP Sales	NeoMedia
Managing Director	New Media Angels
VP, Commercial Director	Nickelodeon
Head of Digital	Novartis, Wunderman
Director, Innovative Solutions	Ogilvy
Business Development Director	ORM London
Digital Director	PepsiCo
Global Head of SEO	Premier Farnell
Head of Marketing	Pure360
Managing Director	Qube Media
Head of Reprise Media UK & EMEA	Reprise Media
Search Director	Reprise Media
European Product Director	Rocket Fuel
MD, Europe	Rocket Fuel
Sales Manager	Rocket Fuel
EMEA Marketing Director	Rocket Fuel
Senior Vice President of Digital	Rocket Pictures
Head of Innovation	Rufus Leonard
SVP, Head of Marketing	s[edition]
Director - Enterprise Messaging	SAP UK Ltd
Director of Brand Strategy	Screentwist
Founder	Soicialble
Chief Strategy Officer	Somo Global
Head of Marketing	Southern Railway
Associate Director	Space Doctors
Chief Executive	Sponge
Co-Founder	Spring
Retail Lead	Star Technology Services
Vice President Marketing and Category UK&I	Starbucks
Strategic Accounts Director	TagMan
Sales Manager	TagMan
Head of Digital, Content & Planning	The Lexis Agency
Head of Digital, Content & Planning	The Lexis Agency
Digital Director	The Purple Agency
Managing Director	This is Open
Sr Client Relationship Manager	tictoc
Managing Director	TMP Magnet
Head of Digital	TMP Worldwide
Founder & Managing Director	Trackpal
CEO	TranslateMedia
Head of Business Development	TSL Digital Ltd
Group Sales Director	unanimis
Group Sales Director	unanimis
European CFO & UK MD	ValueClick
Co-Founder, CEO	Ve Interactive
Co-Founder, Communications Director	Ve Interactive
Producer	Vermillion Films
Partner	We Are Atmosphere
Partner	We Are Atmosphere
CEO	Weapon7
Head of Marketing and New Media	Webfusion Ltd
Head of Marketing and New Media	Webfusion Ltd
Managing Director	WunderRoot
CMO - Pizza Hut	Yum! Brands